How Art Curation Tells a Brand’s Story
Have you ever walked through an office building’s courtyard with a fascinating sculpture on your way to an appointment? Or down an airy corridor with engaging artwork on the walls? What about entering a hotel lobby only to find a one-of-a-kind chandelier hanging overhead, throwing millions of rainbows on the ground below?
Art changes the way we interact with the world, and art curation for business creates art with intention.
Unlike art galleries or brokers with limited inventories, NINE dot ARTS works with artists from around the world to help clients who need to fill varied spaces with everything from multimedia to outdoor sculpture, to everything between the two. Ultimately, NINE dot ARTS helps brands tell their stories via curated packages of art, which we call art experiences..
From 35-foot sculptures to installations hanging between buildings, from murals to canvases, the art sourced for clients may be commissioned or ready-to-buy and spans the entire visual art world.
But what exactly makes art consulting and curating so effective? It’s all about finding the right art and leveraging the right people to find it.
The Right Fit
Part of finding just the right art involves thinking about how pieces will appear in a client’s space.
· How will the art be viewed?
· How will it work with the existing architecture?
· How do people flow through the space?
· What will the narrative tell visitors?
Answering those questions effectively leads to the end goal of art consulting and curating: creating an elevated experience.
In other words, a cohesive experience—one that tells the brand’s story—can only be achieved by considering a collection of art, rather than a single piece. Businesses may need a full art vision and plan, or they may require individualized art consulting in the form of advice or research. Enter the curators, not salespeople. At NINE dot ARTS, our curators are embedded in the art community as members of non-profit boards and volunteer leaders in emerging creative groups. We advocate for both artists and clients, connecting them to create a cohesive, mutually beneficial partnership.
Bringing a brand to life begins with creating an art vision and plan, so team members like Associate Curator Stephanie Edwards meet with clients to learn about their brands. She starts with a discovery process, then creates an art goal and defines criteria. Then she moves into helping clients tell their stories in a unique, visual way.
NINE dot ARTS also provides information as a service to clients looking to get advice on rearranging existing art or planning for the future. Our work on the art master plan for the Denver International Airport is a good example of how this works.
A Job Well Done
Finding the right art relies on having the right people, so everyone on the team at NINE dot ARTS has either an artistic or academic background related to art. Why? Curating is complex. But team members like Associate Curator Kally Mott can take a complicated project and make it simple and streamlined. Our curators’ work involves first combing through art trends, art sources, and art history. Then, they carefully choose the options that best represent the message a client wants to convey.
“Artists are going to communicate a story through their work,” Mott says. “A curator’s job is to understand that narrative and channel that to the right audience.”
We consider both the opportunities and challenges, from space limitations to budget constraints, along with the timeline for art selection and acquisition. As a result, our commitment to the creative process and the ultimate experience—whatever the challenges, opportunities, and timeline—is inherent in all NINE dot ARTS client projects.
Art has the power to generate ideas, make connections and tell stories, and with NINE dot ARTS, you can take an ordinary space and turn it into an extraordinary experience.