MEANINGFUL ART AT A HOTEL … CONFERENCE

Attending conferences and expositions on behalf of NINE dot ARTS has provided multiple opportunities to connect with the clients and artists that support and grow our business. While our focus at these events is always geared toward forming new relationships, strengthening existing ones, and absorbing as much content as possible, we’re often underwhelmed by the experiential strategies designed to attract and engage conference attendees.

MEANINGFUL ART AT A HOTEL … CONFERENCE

While canvas tote bags can come in handy for future grocery store runs, these types of giveaways don’t usually achieve their intended goal: to create a memorable moment that prompts you to pick up the phone and reach out.

That’s why we decided to reimagine the experience with our partners Sage Hospitality, a developer, owner and operator of some of the best hotels and restaurants in world, at an off-site “tent” during the Americas Lodging Investment Summit in Los Angeles.

As an art consulting and curating firm known for vision, creativity and a forward-thinking approach to enhancing spaces with memorable art experiences, we wanted to showcase how our philosophy leaves a lasting impact by connecting people to places they cherish and brands they love.

MEANINGFUL ART AT A HOTEL … CONFERENCERather than stealing a page from the conference exhibition handbook, we did something that we do for our clients every single day – transform the ordinary into extraordinary.

We enlisted Denver-based artist Michael Dowling to create one-of-a-kind charcoal sketches that reflected the personalities and interests of our visitors. Getting to know each person who walked through the door, Michael not only connected with them on a personal level, but also created a captive audience for us to share our signature approach to cultivating a memorable guest experience.

This style of activation also allowed us to curate more of an experience than a conversation for the decisionmakers we met with and reinforced the important role that meaningful art plays in hospitality settings.

Just take a look at some of Michael’s creations:

MEANINGFUL ART AT A HOTEL … CONFERENCEAs a unique addition to an otherwise jam-packed hotel investment conference, we hope we were able to communicate how art can become a powerful visual expression of a story, a brand and a place.

Martha Weidmann

Martha Weidmann

CEO & Co-Founder

When you’re born and raised in Mobile, Alabama, genteel grace and charm are just a natural byproduct of your upbringing. But Martha’s deep understanding of the art business and tenacious drive for business success are something all her own. As our CEO and Co-Founder of NINE dot ARTS, Martha oversees business planning, company finances, marketing and sales, team development, and is basically our head cheerleader and evangelist to the world. Martha left Alabama at 18 to expand her horizons and graduated from Colorado State University with a dual major – Communications and Fine Arts – to launch her journey. With her two diplomas in hand, she started her career with Walker Fine Art gallery in Denver, then moved on to the most prestigious art consulting firm (at the time) in the region, McGrath and Braun, from which NINE dot ARTS was born. Martha loves the business of art and finds tremendous satisfaction in helping new and emerging artists discover that you can actually get paid for your talent. She also loves using both sides of her brain on a daily basis, which can mean touring an amazing new NINE dot ARTS art experience in the morning and reviewing equally inspiring spreadsheets in the afternoon. When she’s not bouncing from meeting to meeting around our office, talking to movers and shakers in the art world, or giving high fives (with a handmade artistic hand, naturally) to team members, you might find her shopping at estate sales, urban hiking, listening to podcasts and audiobooks, or making cool stuff with her three art loving children.

Martha supports the art community by: currently serving on the Board of the Colorado Business Committee for the Arts and serving as Executive Director for Union Hall. Past experiences include lecturer for the Americans for the Arts conference in San Francisco on Art & Placemaking, serving on the Planning Committee for Stuart Semple’s Happy City, speaking on the CBCA Arts and Real Estate Panel, lecturer for the artist education series, Moxie U, and lecturer on Artist professional development for the Pueblo Economic Development Council.

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